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From snack bars to beer, CPGs rethink the art of sampling in a post-COVID world | Deep Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Published Aug. 23, 2021 Christopher Doering

As 2020 unfolded, Heineken set out on an ambitious plan to promote its alcohol-free brew in a place where beer drinking has often been frowned upon: the office.

http://www.fooddive.com/news/from-snack-bars-to-beer-cpgs-rethink-the-art-of-sampling-in-a-post-covid-w/603530/
 

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